The Ultimate Snapshot Of Sweepstakes & Contests

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An estimated 55 million Americans enter sweepstakes and contests each year
23% of people who visit brand social media sites did so for the opportunity to compete in various brand-sponsored contests – up from 16% three years ago

Women are more likely than men to participate in online sweepstakes and contests.
The 50-64 year age group (48%) is more likely to have entered contests or sweepstakes than the 18-34 year group (39%) and 35-49 year (47%) in the US.
Globally, higher income (36%) groups are more likely to enter such promotions, than middle (32%) and lower (28%) groups.
The likelihood of participating in sweepstakes and contests tends to rise alongside education level and household income.

Why is sweepstakes marketing such an important element of a company's contest marketing strategy?

More than 70% of large companies plan to use ‘gamification’ in their marketing strategies,
Marketing spend on gamified programs expected to hit $2.8 billion in 2016 – a 2700% increase since 2011
70% of business transformation efforts fail due to lack of engagement.
53 % of technology stakeholders said that by 2020, the use of gamification will be widespread.

Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).
90% of text messages are read within 6 minutes of receipt
Mobile coupons are redeemed 10 times more than traditional coupons
Of those who receive marketing texts, 29% click on links and 47% of those make a purchase

Find out more about Snipp's Sweepstakes Management offerings here.

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