Consumer Trends for Holidays - Past, Present & Future [Infographic]

WHO SPENDS THE MOST

Spends

• $943 – $960B is the forecasted value of US holiday sales in 2022
• $82.2B is how much UK shoppers are forecasted to spend in 2022
• $832 is how much the average US shopper will spend in 2022

Country

• The US spends more in the holidays than any other country
• 1 in 10 Europeans borrow money or run up credit card debt during the holidays
• $53.9B was spent in store by UK shoppers in 2021

Demographic

• 62% of Gen Z and millennials say they’ll splurge over the holidays

• 86% of millennials research products online before purchasing in store

• Gen Z and Millennials spend most of their shopping time buying gifts for others

SOCIAL MEDIA, ONLINE SHOPPING AND THE METAVERSE
How Christmas Shopping Habits Have Changed

• 38% of holiday shoppers plan to use one or more hybrid shopping services
• 58% of consumers say social media influences their holiday shopping decisions
• 29% of US consumers say influencers help them discover holiday gifts
• 45% of millennials watch videos for holiday shopping ideas
• 66% of people are interested in using augmented reality (AR) to help them shop

5 MAIN SOURCES OF INSPIRATION FOR GIFT BUYING

1. Wish Lists   
2. Search Engines                       
3. Purchase History           
4. Brand Websites         
5. Online Reviews

HOLIDAY CONSUMER TRENDS

#1 Shoppers Curtail Holiday Spending

• 70% of US consumers will take inflation into consideration this holiday season
• 50% of UK consumers plan to cut back this Christmas

#2 Christmas Shopping Starts Earlier Than Ever

• 56% of US consumers started holiday shopping in October
• 17% of consumers started exploring holiday gift ideas in May

#3 Sustainability is Top of Mind

• 55% of consumers say sustainability is more important than value and product quality
• 83% of shoppers will look for more sustainable brands and products

#4 Online Gains More Ground on In-Store

• 40% of US consumers and 46% of UK consumers plan to do most of their holiday shopping online
• $204B was spent by US consumers online during the 2021 holiday season – the highest figure ever

HOLIDAY BRAND PROMOTIONS TO INSPIRE YOU

• Give the Gift of Time - Stella Artois raises funds for safe water through its annual partnership with water.org.
• Eco-Friendly Gift Guide - The Body Shop helps eco-friendly shoppers find more sustainable gifts with its festive gift guide.
• Is Your Pup Mistletoe Ready? - Mars Petcare incentivizes shoppers to buy Greenies dental treats and submit their in-store or online receipts to win pet gift cards.
• Become Someone’s Secret Santa - Cadbury UK promotes thoughtful gifting encouraging people to become Secret Santa’s with the gift of Cadbury.

The Icing on Your Christmas Cake

Discover how our best-in-class promotions and loyalty solutions can inject some festive fun into your holiday promotions to drive sales and engage your customers. Contact us to learn more

SOURCES

• https://nrf.com/media-center/press-releases/nrf-predicts-healthy-holiday-sales-consumers-navigate-economic

• https://www.statista.com/statistics/792411/christmas-sales-forecast-united-kingdom-uk/

• https://www.forbes.com/sites/pamdanziger/2022/11/06/retailers-should-expect-a-ho-ho-hum-holiday-2022/

• https://www.weforum.org/agenda/2019/12/christmas-holiday-season-shopping-retail-gifts/

• https://www.retailresearch.org/shopping-for-christmas.html

• https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/us-holiday-shopping-2022-tis-the-season-to-be-cautiously-optimistic

• https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/how-millennials-shop-christmas-and-why-marketers-should-take-note/

• https://www.gartner.com/en/newsroom/press-releases/20222-09-26-gartner-marketing-survey-finds-nearly-one-third-of-consumers-are-planning-to-spend-less-this-holiday-season

• https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/us-holiday-shopping-2021-strong-demand-meets-big-challenges

• https://www.facebook.com/business/insights/interactive-reports/holiday-shopping

• https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/ar-shopping-interest-statistics/

• https://blackfriday.com/news/black-friday-holiday-shopping-trends-2022

• https://www.theguardian.com/business/2022/nov/08/uk-retailers-braced-for-tough-christmas-as-shoppers-feel-squeeze-cost-of-living-crisis

• https://blog.google/products/ads-commerce/turn-curiosity-into-customers/

• https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/how-data-making-business-case-sustainable-fashion/

• https://www.salesforce.com/blog/holiday-shopping-predictions/

• https://www.alixpartners.com/media-center/press-releases/2022-us-retail-holiday-sales-forecast/

• https://www.statista.com/topics/3157/uk-christmas-shopping/#dossierKeyfigures

• https://www.forbes.com/sites/joanverdon/2022/01/12/holiday-e-commerce-hits-record-high-despite-6-billion-out-of-stock-messages-adobe-reports/

• https://water.org/stellaartois/

• https://www.thebodyshop.com/en-gb/tips-and-advice/eco-friendly-gifting/e/e00147

• https://www.snipp.com/client/driving-retail-specific-holiday-sales-for-mars-petcare?hsLang=en

• https://www.thedrum.com/creative-works/project/vccp-cadbury-secret-santa