The evolving landscape of Consumer Packaged Goods (CPG) loyalty presents both challenges and opportunities for brands looking to attract, engage and retain customers effectively. To help marketers navigate this space, Kalina Deng from Snipp Interactive conducted an exclusive two-part training series for P2P members as part of their Commerce Marketing Training program. These insightful sessions are designed to equip members with the knowledge and strategies needed to build and optimize successful CPG loyalty programs.
The training is structured into two comprehensive modules:
Key trends shaping CPG loyalty today
Consumer behaviors and expectations in the loyalty space
Essential components of a successful CPG loyalty program
Best practices from industry-leading brands
How to structure and launch a CPG loyalty program
Overcoming common hurdles in implementation
Leveraging technology for seamless execution
Data-driven strategies to enhance engagement and retention
Here are some Snippets from the training
This training is invaluable for marketers, brand managers, and loyalty professionals looking to deepen their understanding of the CPG loyalty landscape and drive meaningful customer connections. With expert insights from Snipp, participants will gain actionable takeaways to improve their loyalty strategies and maximize ROI.
The modules are now available on the P2P website, exclusively for members. Don’t miss this opportunity to gain expert knowledge and stay ahead in the competitive world of CPG loyalty.
SnippLoyalty is a flexible, end-to-end customer loyalty platform for for B2B and B2C businesses. Backed by decades of expertise, our modular SaaS solution empowers brands to create hyper-personalized experiences while while enhancing operational efficiencies and minimizing fraud.
Tailored to your business needs, SnippLoyalty offers a robust suite of features, including receipt validation and real-time transaction processing, comprehensive earn-and-burn mechanisms, seamless technology integrations, rewards management, data and analytics, fraud prevention, and more.
Whether you're looking to attract new customers or deepen engagement with existing ones, we’ll help you achieve your marketing goals. Let’s connect—contact us today for a consultation.