CPG Pet Care Industry - Trends & Marketing Strategies [Infographic]

Pets are increasingly front and center in our lives, and the sheer variety of pet products flooding the market is testament to how much we love to pamper them. Discover pivotal trends shaping the US and European markets and leverage our suggestions to thrive amidst competition.

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5 KEY CPG PET CARE INDUSTRY TRENDS

• Increased spend on premium pet foods and services
• Lavish disposable incomes on pet ‘kids’
• Millenials leading this trend (buy 5+ gifts for their pets vs 1 for others)
• Designer pet accessories from luxury brands & retailers

HEALTH & WELLNESS

• Attention to pets’ health and wellness, including proactive care
• Innovation in pet wellness R&D
• Pet supplements (Vitamins, probiotic, CBD) Pet food niches (plant-based, freeze-dried)
• Pet tech (electronic tracking devices, pet monitoring) Pet Insurance

FOOD INNOVATION

• Demand for more nutritious food options
• Focus on organic, ‘natural’ and probiotic
• Willingness to pay a premium for small-batch and customized meals
• DTC pet food segment (faster growth rate than e-commerce)
• Healthy pet food subscriptions

SUSTAINABILITY & SOCIAL RESPONSIBILITY

• Source of ingredients and manufacturing practices
• Innovations in sustainable practices in processes and packaging
• Trust in companies that benefit society and the planet

6 KEY PET CARE INDUSTRY MARKETING ‘COMMANDS’

TOUCH

Connect with pet parents on an emotional and authentic level. 71% of pet owners consider their pets as family members 

HEEL

Be available to pet parents throughoutthe sales funnel. 22% of shoppers plan in-store shopping combined with a prior online order

TRACK

Follow customer data like a hound.

• Set up enhanced lead capture
• Use quizzes and product finder tools
• Mine omnichannel customer data

FOLLOW

Optimize social and paid media to target millennials.

• Tap into influencers to expand reach
• Re-share user generated content
• Create social promotions
• Utilize livestreams and social commerce

TEACH

Offer information and resources.

• Create content along the continuum of the pets’ lifetime
• Package material and guidance in an entertaining form

STAY

Lean into customer loyalty.

• Offer exciting earn and burn options
• Use surveys & polls to gain customer data
• Analyze data for personalization

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As brands strive to remain competitive and relevant, the ability to adapt to changes in the market and consumer behavior has never been more critical. Contact us to discover how our best-in-class promotions and loyalty solutions can help to drive sales and engage your customers.

Don’t miss the full guide: Trends and Strategies for the CPG Pet Care Industry - Click here to read it!