Brand Battles and Billion-Dollar Breakouts: The CPG Disruption

We’re back with Episode 3 of Engagement Matters—our LinkedIn Live series where experts from Snipp and special guests unpack the biggest shifts in consumer engagement, brand activations, and everything in between.

In episode 3, “Brand Battles & Billion-Dollar Breakouts: The CPG Disruption,” Snipp’s Chris Cubba (CRO) and Brendon Lemon (Director of Business Development) dive into the fast-evolving world of Consumer Packaged Goods, where insurgent brands are breaking the mold, disrupting legacy players, and redefining what growth looks like in today’s market.

With consumers growing more unpredictable and harder to please, one thing is clear: the CPG playbook is changing—and fast. Traditional brands can’t afford to play defense. They need to understand what’s fueling insurgent growth and how to keep pace with the disruption.

In this episode you will

• Uncover what’s driving the explosive growth of insurgent CPG brands, from their ability to quickly respond to consumer needs to the bold strategies that set them apart.

• Hear real success stories that highlight how these challengers are capturing market share and reshaping industry norms.

• Walk away with practical strategies for established brands looking to stay competitive—by embracing agility, leaning into innovation, and adapting to the ever-evolving consumer landscape.

We hope you enjoyed the episode! Follow us on LinkedIn and tune in monthly as we continue exploring the ever-evolving market of brand engagement, consumer loyalty, and the strategies that set successful brands apart.