Engagement Matters: Building Brand Value in a World Where Brand Loyalty is Dying

We're thrilled to introduce 'Engagement Matters'—a LinkedIn Live series where industry experts from Snipp, along with special guests, dive into all things consumer engagement. From emerging market trends and behaviors to promotions and loyalty, we’ve got it all covered!

Our first episode, “Laugh, Learn, Lead: Building Brand Value in a World Where Brand Loyalty Is Dying,” features Snipp’s Chris Cubba, CRO, and Brendon Lemon, Dir. Business Development (and comedian!). Together, they dive into the evolving landscape of brand loyalty, unpacking key trends in consumer behavior and marketing in a world where customer commitment is no longer a given.

With purchase decisions increasingly driven by price, convenience, and shifting expectations,, this episode explores the critical question: How can brands build lasting value when consumer loyalty is on the decline?

Some key insights include:

• Redefine loyalty by understanding how shifting consumer priorities have changed what it means to be a loyal customer in today’s market.

• Adapt to evolving consumer behavior as price sensitivity, convenience, and personal values now outweigh traditional brand allegiance in purchasing decisions.

• Gain real-world insights as Chris and Brendon share personal experiences and industry examples on what loyalty means to them, how it influences their own purchasing decisions, and what brands can do to foster deeper connections.

We hope you enjoyed the episode! Follow us on LinkedIn and tune in monthly as we continue exploring the ever-evolving market of brand engagement, consumer loyalty, and the strategies that set successful brands apart.