We’re happy to have been featured on the In Clear Focus Podcast with Adrian Tennant.
Tom Burgess, president of SnippMedia, discusses how financial media networks (FMNs) leverage banks’ first-party data to present targeted offers within banking apps, creating unique advertising opportunities. Tom explains SnippMedia’s campaign process and performance metrics, sharing insights on targeting capabilities and A/B testing. He also explores the future of FMNs, encouraging marketers to explore this innovative approach for reaching new audiences and driving brand growth.
We hope you enjoyed the episode. Learn more about Snipp's Financial Media Network here.