Mario Invernizzi, VP Sales EMEA at Snipp Interactive presented at the Customer Engage Summit in London on "Leveraging Mar-Tech to Drive Enhanced Customer Experience (CX) with advanced Personalization & Segmentation"
View the presentation to learn about
- The paradigm shift in loyalty marketing
- Move from a uni-direction / point-centric approach to a member-centric omnichannel approach to customer experience and engagement
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Today Loyalty programs must put the Member at the center
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The Brand must show interest in the Member at every occasion, not only when buying (do not treat her/him as a cash machine!) making her/him understand that she’s/he’s put at the center in order for the Brand to be more contextual and stay relevant
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The Brand must create a broader concept of engagement and not just aimed at the collection of transactional points: creating dialogue, two-way interactions and enhance the Member’s sense of belonging to the Brand universe.
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This can be done through various ways of gathering behavioral data: surveys, quiz, events, social connection, download content etc.
- What do todays MEMBERS look for
- Two major changes in consumer attitude we have noticed is - a rise Social consciousness (post pandemic) and they seek more and more individuality
- Brands therefore need to create PERSONALISED AUTHENTIC and FRICTIONLESS Interactions and deliver more personalized experiences.
- MARTECH for Omnichannel CX & Loyalty
- TRANSACTION & ENGAGEMENT PROCESSING – To Activate & Validate customers in any channel
- DATA GRANULARITY – For Deep Drill Segmentation
- VALUE-EXCHANGE ENGINE – For Behavior-based Earn and burn Mechanisms
- EXTENSIBILITY / FLEXIBILITY – For Seamless Tech integrations (Receipt / transaction Validation and Rewards)
- EXTENDED-PERSONALISED DIGITAL REWARDS – to Personalize each member journey
CLICK HERE TO VIEW THE PRESENTATION