2 min read
Feb 17, 2025
The latest episode of The Middlemen Podcast with Tom Burgess, President of Snipp Interactive, explores the evolution of Financial Media Networks that work to connect connect retailer SKU level data with bank data to remove the fragmentation and unlock more Retail Media Investment in smaller grocery chains.
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Snipp's approach offers a different media opportunity compared to siloed retail media networks. Brands can reach Bank of America's 65 million cardholders nationwide through Snipp, instead of making separate buys with individual retailers.
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Snipp is currently supporting 50+ retailers and focusing on CPGs. They're allowing CPGs to spend to reach consumers and redeem offers at any retailer, moving towards a national coupon model.
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Snipp is also launching a private label program, working with retailers to bring in their private label offers. This is possible because Snipp operates on an open network, not as a retail media network.
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Snipp is expanding beyond just working with banks, partnering with PNC bank and some Buy Now, Pay Later services to reach a broader audience across retailers.
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Tom Burgess highlighted Snipp's expertise in fraud mitigation and data analysis. Their point-of-sale data from in-store purchases provides visibility that online-focused affiliate networks lack.
We hope you enjoyed the episode. Learn more about Snipp's Financial Media Network here.
Feb 10, 2025
10 min read
