Receipt Data - A Marketing Gold Mine [Infographic]

HOW CAN YOU ACTIVATE CONSUMERS & COLLECT RECEIPT DATA?

Activate Users In Any Channel...

• Online
• At Home
• Magazines
• In app
• TV / Radio
• Social
• Text
• Email

With Any Program type

• Contests and Promotions management
  • Instant Win
  • Text to win
  • Sweepstakes management
  • Gift-with-purchase (GWP marketing)
  • Coupon Program
  • Other Sales Promotions
• Loyalty Program
• Digital Rebates
• Rewards / Incentive programs
• Punchcard Programs

Validate any Purchase or Non-Purchase Transaction (to enhance your purchase data!)​

Using Receipt processing, you can validate multiple types of documents

Purchase

• ePOS Integration
• Receipt / Pin-on-Pack
• PO / Invoice

Non - Purchase

• Packaging

• Selfie

• Image

• Survey

• Review

• Social

• Custom

WHAT KIND OF DATA CAN YOU GET FROM A RECEIPT?

• Geography - State, city zip code
• Individual Products & Combinations Purchased
• Quantity Purchased
• Minimum Spend - on total receipt or specific products

• Retailer - retailer specific channel promotions

• Purchase Dates & Times

• Brand/s purchased

• Repeat Purchase - by quantity or spend

WHAT KIND OF ANALYSIS CAN YOU DO WITH THIS DATA?

• Receipt Count By Store - see where most of your consumers shop
• Share of Basket - discover the other products your consumers are buying outside of your brand, each shopping trip

• Receipt Count By Day - find out the most popular times your consumers prefer to shop

• Average Receipt Amount By Store - see which retailers your consumers spend the most money at

• Receipt Per Member By Store - find out which retailers drive the most brand program engagement

• Receipts Per Member By Geography ( Including Average Receipt Amount by Geography)

• Full Basket Analysis of Each Consumer’s Shopping Trip - Products purchased, competitors, brand names, category analysis, basket size, behaviors, and prices.

Brand & Category Level Shopping Data: Find out where, when and how your customers are shopping.
Spend: See what percentage of basket spend your products represent and get total spend per receipt data.
Competition: Learn what competitive products and brands your customers are purchasing.
Retailer Breakdown: Understand how the above metrics and insights differ amongst various retailers.
Personalization & Segmentation: Derive insights to enable customer segmentation down to an individual level, to influence shopping behavior.

WHAT KIND OF STRATEGIES CAN BE SHAPED FROM THIS DATA?

• Targeting different demographics based on geography or basket analysis
• Providing more support to particular retailers to drive sales and engagement
• Executing cross-portfolio programs to increase basket size

• Undertaking account specific instead of national programs

• Creating limited time offers around certain calendar periods, days of the week, or even times of the day

• Understand the competitive shopping landscape, to combat the competition and find partnership & coalition opportunities 

• Develop re-targeting programs for future CRM activities