15 min read
Jan 9, 2025
The global sports market is expected to expand at a CAGR of 9.01% reaching US $621 Billion by 2027. With digitization acting as its power play - from engaging second-screen gamification experiences and sports betting to NFTs, mixed reality, digital promotions and metaverse activations, the world of sports is being redefined. With options aplenty - streaming platforms, broadcast channels, mobile apps, virtual worlds, online gaming, and social media - fan engagement is at an all-time high, giving rise to new ways brands can connect with fans, athletes, and teams to deliver consistent deeper brand experiences. Here are some key sports calendar events you can consider in 2025.
Snipp Sports can help brands partner with professional sports leagues and teams to deliver continuous fan engagement with consistent brand experiences:
- Pre-Game: Motivate fans to participate playing the odds, registration drives, and data collection for valuable first-party insights.
- In-Game: Delight audiences with real-time interactive gameplay, enhancing the experience with rewards and special offers.
- Post-Game: Keep the momentum going with post-game promotions, messaging, and new incentives to drive foot traffic and continued excitement.
Our gamification experiences include games like Prediction - pick the winner, play the odds, Bingo - Engage fans in the heat of the moment, Pick 3 - Fantasy sports, without the commitment and Intuition - Fast-paced, easy to play Q&A games.
| January | February | March | |||
|
12th – 26th |
Australian Open - Tennis |
2nd |
NASCAR Cup Season Begins |
2nd |
MotoGP Season Opener |
|
11th – 13th |
NFL: Super Wildcard Weekend |
9th |
Super Bowl LIX |
18th - 7th Apr | NCAA March Madness |
| 14th - 2nd Feb |
Handball World Championship |
16th |
NBA All-Star Games |
18th | MLB Season Begins |
| 23rd - 25th | Winter X Games | 16th |
Formula 1 Season Begins |
European Qualifiers for FIFA World Cup | |
| 31st - 15th Mar | Rugby 6 Nations Championship | 17th |
NASCAR Daytona 500 |
||
| 18th - 19th | NFL Divisional Playoff Games | ||||
| 26th | NFL Conference Championships |
| April | May | June | |||
|
5th - 7th |
NCAA Final Four |
3rd |
Kentucky Derby |
5th |
NBA Finals begin |
|
10th - 13th |
Golf Masters |
15th - 18th | US PGA Championship | 12th - 15th |
US Open Golf |
| 19th |
NBA Playoffs begin |
13th - 19th |
Golf PGA Championship |
26th |
NBA Draft |
| 19th | NHL Stanley Cup Playoffs Begins | 17th |
FA Cup final |
30th - 13th July |
Wimbledon |
| 21st | Boston Marathon | 21st |
Europa League Final |
|
|
| 25th |
Indianapolis 500 |
|
|
||
| 25th - 8th June |
French Open |
|
|||
| 31st | UEFA Champions League Final |
| July | August | September | |||
|
5th – 27th |
Tour de France Cycling |
25th – 7th | US Open - Tennis | 4th |
NFL Season Begins |
|
15th |
MLB All Star Game |
22nd – 27th | Women's Rugby World Cup | 23rd - 28th | Ryder Cup Golf |
| 17th - 20th | The Open Golf
Championship |
NCAA Football
Season |
27th - 19th Oct | FIFA U20 World Cup | |
|
|
English Premier League, La Liga, Bundesliga, Serie A, Ligue 1, Eredivisie, Primeira Liga |
| October | November | December | |||
|
8th |
NHL Season Begins |
1st – 8th |
WTA Finals |
7th |
Formula 1 Season Finale |
|
21st |
MLB World Series Baseball |
2nd |
New York Marathon |
14th - 20th | NCAA Football Bowl Season |
|
21st |
NBA Season Begins |
10th - 17th | ATP Finals | ||
|
31st |
Breeders Cup |
16th | MotoGP Season Finale | ||
| MLS Cup Playoffs |
Level up your sports marketing strategy to attract and engage with new and diverse audiences across the sports calendar. Learn how Snipp can help your brands navigate this digitally supercharged sports world with new promotions and loyalty strategies.
And don’t miss our ‘Trends In Sports Marketing’ Guide - click here to read!
Use this sports calendar to develop your brand's sports marketing plan. To consult with one of our experts on a specific event, contact us by clicking here.
Jan 6, 2025
9 min read
