The global sports market is expected to expand at a CAGR of 9.01% reaching US $621 Billion by 2027. With digitization acting as its power play - from engaging second-screen experiences and sports betting to NFTs, mixed reality, and metaverse activations, the world of sports is being redefined. With options aplenty - streaming platforms, broadcast channels, mobile apps, virtual worlds, online gaming, and social media - engagement is at an all-time high, giving rise to new ways brands can connect with fans, athletes, and teams. Here are some key sporting events you can consider in 2024.

Snipp 2024 Sports Marketing Calendar

 
  January   February   March

15th – 28th

Australian Open - Tennis

2nd

Rugby 6 Nations Championship

19th – 8th

NCAA March Madness

19th – 1st

Winter Youth Olympics

11th

Super Bowl LVIII

   
 

NFL Playoffs

 

Nascar Cup Season Begins

   
    18th 

NASCAR Daytona 500

   
     

Formula 1 Season Begins

   
      MLS Soccer Season    
 
  April   May    June

8th 14th

Golf Masters

4th

Kentucky Derby

1st

UEFA Champions League Final

 

NBA Playoffs

3rd - 5th

Formula 1 Miami

7th - 9th

Formula 1 Montreal

 

MLB Regular Season

13th - 19th

Golf PGA Championship

13th - 16th

US Open Golf

    25th

FA Cup final

14th – 13t

Copa América

    20th - 9th

French Open - Tennis

14th – 14th

UEFA Euro 2024

    26th

Monaco Grand Prix

28th – 21st

Tour de France Cycling

    26th

Indianapolis 500

 

NBA Finals

     

NHL Playoffs

   

 

  July   August    September

8th – 14th

Wimbledon Championships

 26th 8th  US Open - Tennis 5th

NFL Season

16th

MLB All Star Game

 26th 8th  Summer Paralympics    
18th - 21st  The Open Golf

Championship

   NCAA Football

Season

   

26th – 11th

 Summer Olympics    English Premier League, La Liga, Bundesliga, Serie A, Ligue 1, Eredivisie, Primeira Liga    
   UEFA Champions

League

       

 

  October   November    December

22nd

World Series Baseball

1st – 2nd

Breeders Cup

 

NCAA football Bowl Season

18th – 20th

Formula 1 Las Vegas

18th – 20th

Formula 1 Austin

   

28th – 3rd

WTA Finals -Tennis

  MLS Cup Playoffs    

 

MLB Playoffs  

       
   NHL Season        
  NBA Season        
 


Level up your sports marketing strategy to attract and engage with new and diverse audiences across the sports calendar. Learn how Snipp can help your brands navigate this digitally supercharged sports world with new promotions and loyalty strategies.

And don’t miss our ‘Trends In Sports Marketing’ Guide - click here to read!

Use the sports calendar to develop your brand's sports marketing plan. To consult with one of our experts on a specific event, contact us by clicking here.