The global sports market is expected to expand at a CAGR of 9.01% reaching US $621 Billion by 2027. With digitization acting as its power play - from engaging second-screen experiences and sports betting to NFTs, mixed reality, and metaverse activations, the world of sports is being redefined. With options aplenty - streaming platforms, broadcast channels, mobile apps, virtual worlds, online gaming, and social media - engagement is at an all-time high, giving rise to new ways brands can connect with fans, athletes, and teams. Here are some key sporting events you can consider in 2024.
| January | February | March | |||
|
15th – 28th |
Australian Open - Tennis |
2nd |
Rugby 6 Nations Championship |
19th – 8th |
NCAA March Madness |
|
19th – 1st |
Winter Youth Olympics |
11th |
Super Bowl LVIII |
||
|
NFL Playoffs |
Nascar Cup Season Begins |
||||
| 18th |
NASCAR Daytona 500 |
||||
|
Formula 1 Season Begins |
|||||
| MLS Soccer Season |
| April | May | June | |||
|
8th – 14th |
Golf Masters |
4th |
Kentucky Derby |
1st |
UEFA Champions League Final |
|
|
NBA Playoffs |
3rd - 5th |
Formula 1 Miami |
7th - 9th |
Formula 1 Montreal |
|
MLB Regular Season |
13th - 19th |
Golf PGA Championship |
13th - 16th |
US Open Golf |
|
| 25th |
FA Cup final |
14th – 13t |
Copa América |
||
| 20th - 9th |
French Open - Tennis |
14th – 14th |
UEFA Euro 2024 |
||
| 26th |
Monaco Grand Prix |
28th – 21st |
Tour de France Cycling |
||
| 26th |
Indianapolis 500 |
NBA Finals |
|||
|
NHL Playoffs |
| July | August | September | |||
|
8th – 14th |
Wimbledon Championships |
26th – 8th | US Open - Tennis | 5th |
NFL Season |
|
16th |
MLB All Star Game |
26th – 8th | Summer Paralympics | ||
| 18th - 21st | The Open Golf
Championship |
NCAA Football
Season |
|||
|
26th – 11th |
Summer Olympics | English Premier League, La Liga, Bundesliga, Serie A, Ligue 1, Eredivisie, Primeira Liga | |||
| UEFA Champions
League |
| October | November | December | |||
|
22nd |
World Series Baseball |
1st – 2nd |
Breeders Cup |
NCAA football Bowl Season |
|
|
18th – 20th |
Formula 1 Las Vegas |
18th – 20th |
Formula 1 Austin |
||
|
28th – 3rd |
WTA Finals -Tennis |
MLS Cup Playoffs | |||
|
|
MLB Playoffs |
||||
| NHL Season | |||||
| NBA Season |
Level up your sports marketing strategy to attract and engage with new and diverse audiences across the sports calendar. Learn how Snipp can help your brands navigate this digitally supercharged sports world with new promotions and loyalty strategies.
And don’t miss our ‘Trends In Sports Marketing’ Guide - click here to read!
Use the sports calendar to develop your brand's sports marketing plan. To consult with one of our experts on a specific event, contact us by clicking here.