Creating Brand excitement and sales for Crayola - Sweepstakes & Instant Win

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Crayola wanted to create brand excitement, increase basket size and tie in their association with Minor League Baseball for a promotion.

Snipp created a sweepstakes program where consumers who purchased at least $8 worth of participating Crayola products in one transaction at any retailer could send in their receipt by texting in the keyword ALLSTAR to 811811, by email to submit@crayola-allstar.com or via web upload at http://crayola.com/allstar to receive an entry into a sweepstakes. The grand prize was a trip for four to a Minor League Baseball All-Star game including a host of VIP experiences.

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Creating Brand excitement and sales for Crayola - Sweepstakes & Instant Win

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