Driving Engagement and Sales for Acana

Champion Petfoods wanted to engage and reward customers for purchasing Acana at local neighborhood pet stores with a simple execution for customers

Customers who purchased Acana at participating pet stores could send a photo of their receipt by texting to 811811 ACANAto be entered into the sweepstakes

Snipp awarded daily prizes in the random sweepstakes draw where lucky winners received a 1-year supply of Acana, awarded in the form of 12 monthly coupons.