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      Driving Engagement for Kao

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      Kao wanted to drive engagement at salons during their Salon Style Week calendar period.

      Snipp developed a charity donation program leveraging our image recognition technology. The consumer simply snaps a selfie of their haircut, which they can submit via a custom microsite at https://promo.rtm.com/GoldwellSalonStyleWeek/ or by sharing on social media with the hashtag #feelthetransformation. With each activity, Kao will send a donation to a charity of the participant’s choice.

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