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      Growing Basket Size and Brand Equity for Campbell’s

      Driving Retail-Specific Sales for Energizer® at The Home Depot®

      Driving Holiday Sales for Energizer® in the US

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      Energizer wanted to increase sales for their brand during the key holiday calendar period.

      Snipp developed a national holiday program where consumers spend $15 in a single transaction to receive a $5 virtual Visa. Users also had the option to redeem for a physical virtual Visa, with the reward sent to them through mail. To participate, users simply texted HOLIDAYS to 811-811 to text in their receipt, or they could email it to holiday5@energizer.com, or upload it via web to www.holiday5.energizer.com.

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