Georgia Pacific Back to School Prepaid MasterCard®

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Georgia Pacific launched a program with SnippCheck and SnippRewards to engage shoppers across the US and increase basket size for GP products, without affecting brand packaging at retail.

Consumers can snap a photo of their receipt showing a qualifying purchase, upload it to a branded Receipt Rewards platform, and post validation instantly receive a reward. For every qualifying purchase of $25 worth of participating GP products, a consumer received a $10 Back to School Prepaid MasterCard®.

 

Measured results: Promotion saw 10x the anticipated participation. 
 
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