PunchCard Promotion to Drives Sales, Basket Size and Frequency of Conagra Brands at Publix

Conagra Frozen Faves Program at Publix web

Conagra Frozen Faves was developed as a seasonal follow-on promotion to Frozen Rewards Club, a successful long-running program that drives sales of Conagra Brands at Publix stores by rewarding increased basket and frequency of purchase with Publix Gift Cards. Favorites like Healthy Choice® and Hungry-Man® were featured, along with new frozen innovations like Evol® and Purple Carrot® 

Conagra partnered with Snipp to leverage Snipp’s digital punch-card solution to allow consumers to earn their gift cards over multiple purchases. Conagra utilized print and targeted digital tactics to drive key audiences to the program. Digital tactics included Snipp’s e-mail services which were used to invite past Frozen Rewards Club to participate. Consumers can submit their receipt by texting in the keyword FAVES to 811811, via email to redeem@frozenfaves.com or online at https://www.frozenfaves.com/

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PunchCard Promotion to Drives Sales, Basket Size and Frequency of Conagra Brands at Publix

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