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      Gift With Purchase Program Leveraging Gaming Partnership to Drive Sales for Kellogg's Cereal

      WK Kellogg Co Minecraft Character DLC 2025 Program

       

      WK Kellogg Co wanted to incentivize purchase and offer in-game rewards, leveraging their partnership with Minecraft​.

      Snipp leveraged its receipt processing technology and promotions solution to power a multi country purchase-based Minecraft-themed promotion.​ Consumers who purchase qualifying cereal products from a participating retailer in their country can upload their receipt at https://www.wkkelloggminecraftpromo.com to receive an email with a unique link to a reward store where they have an option to choose from 3 different Minecraft characters. Once they select their reward, they receive the corresponding code via email and can visit the Minecraft gaming site to redeem their code for their chosen in-game character. ​

      Snipp Solutions: Snipp Contests & Promotions, Receipt Processing

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