Gift With Purchase Program to Drive Sales and Promote WWE 2K24 Partnership for Mattel

Mattel - Born a Legend Target WWE 2K Gift With Purchase

Mattel was looking to create an exclusive program at Target tied to their WWE 2K24 partnership and centered around Wrestle Mania in April. They needed a way to validate consumers purchase and reward them with in game content.

Snipp developed a purchase based program where consumers who purchased any qualifying Mattel WWE products at Target (in-store or online) could go to the program microsite https://www.legends2kredemption.com/ and upload their receipt to get an exclusive in-game content skin for WWE 2K24 – a Hulk Hogan MyFACTION character!

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Gift With Purchase Program to Drive Sales and Promote WWE 2K24 Partnership for Mattel

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