GWP 'Gaming' Promotion to Drive Sales for Duracell

Duracell was looking for ways to drive sales among consumers who need to use batteries to play video games. They wanted to leverage their gaming partnership with PUBG: BATTLEGROUNDS.

Snipp developed a GWP program where consumers could purchase qualifying Duracell products from any retailer and submit a receipt at duracellpubg.com to earn up to 3 in-game rewards. The rewards were given out in a sequence, so to collect all 3 rewards, consumers needed to purchase 3 Duracell products.

Rewards included 3 codes that unlocked 3 Duracell boxes within the PUBG game. The boxes contained military shirt jacket, cap, skirt and boots.

Snipp Solutions: Contests & Promotions, Receipt Processing

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GWP 'Gaming' Promotion to Drive Sales for Duracell

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