GWP Program to Drive New Year Portfolio Sales and New Brand Name Awareness for Haleon

Haleon wanted to tap into the ‘New Year, New You’ buzz by incentivizing consumers to purchase participating portfolio products. Haleon is also trying to drive awareness of the name - Haleon. as this is a new name consumers have not yet seen (formerly GSK).

Haleon leveraged Snipp's promotions and receipt processing technology to enable a basket building portfolio level program. Consumers who spent $20 on various participating brands could upload their receipt at www.makewellwithinreach.com to receive a 2-month membership to the health and wellness app, Daily Burn.

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GWP Program to Drive New Year Portfolio Sales and New Brand Name Awareness for Haleon

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