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      GWP Program to Drive Retail Specific Back to School Sales for Lego

      RSM LEGO Walmart BTS GWP

       

      LEGO was looking to drive sales of their Harry Potter Sets and core products at Walmart and Walmart.ca during the back to school sales period.

      Leveraging Snipp's receipt validation technology, Snipp partnered with LEGO's agency Retail Sports Media (RSM) to create an exciting gift with purchase program where consumers who purchased $35 worth of participating LEGO Harry Potter Sets/Products  at Walmart could upload their receipt at https://www.legobacktoschool.com/ to earn a FREE Harry Potter Pencil Pouch! Snipp integrated our receipt technology API into the RSM website, and consumers could upload their receipts via the website or email.

       
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