GWP Program to Drive Sales and Association Between Nespresso & Starbucks by Nespresso brands

Starbucks and Nespresso wanted to drive shopper spend and connectivity between Nespresso & Starbucks by Nespresso brands in store. They wanted to drive total ecosystem (machine & capsule) consideration & purchase intent among high value households.

Leveraging Snipp's receipt validation technology Starbucks launched a gift with purchase program where consumers who purchased any 4 Starbucks by Nespresso OL products in a single transaction could go to the program microsite and upload their receipt via a Widget iFramed into the client site - English: https://www.starbucksathome.com/ca/en-ca/gift-card, French: https://www.starbucksathome.com/ca/fr-ca/carte-cadeau to to get a $15 digital Starbucks card to use at a Starbucks café. Snipp managed all backed aspects of the program including microsite development, receipt validation technology, reward fulfillment, legal, customer service, and reporting.

Snipp Solutions: Receipt Processing

GWP Program to Drive Sales and Association Between Nespresso & Starbucks by Nespresso brands

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