GWP Program to Drive Sales and Basket Size for Kellogg's Cereals

Kelloggs CA - P3 - Feeding Reading Promotion

WK Kellogg Co wanted to reward consumers and drive basket increase by incentivizing consumers with over 100 different books they can choose from!

Leveraging the SnippWIN! platform, Snipp developed a purchase based program where consumers who purchased 2 specially marked boxes of Kellogg’s cereal products in a single transaction could upload their receipt at Eng: https://www.FeedingReading.ca Fr: https://www.NourrirLaLecture.ca to to choose from over 100 book titles! Snipp developed the entire program end to end including microsite development, receipt validation, rewards store so consumers could select their book(s) of choice, and detailed reporting to provide insight into Kellogg’s shoppers behavior.

Snipp Solutions: Contests & Promotions, Receipt Processing

GWP Program to Drive Sales and Basket Size for Kellogg's Cereals

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