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      GWP Program to Drive Sales and Basket Size for WK Kellogg Co Cereals

      Kelloggs CA - P1 - Free Cereal Bowl Promotion

       

      WK Kellogg Co wanted to reward consumers and drive basket increase by incentivizing consumers with Kellogg’s branded cereal bowls.

      Leveraging the SnippWIN! Platform, Snipp developed a purchase based GWP program where consumers who purchased 2 specially marked boxes of Kellogg’s cereal products in a single transaction could upload their receipt at English: https://www.freecerealbowl.ca/  and French: https://www.boldecerealesgratuit.ca/to choose from one of three cereal bowls.  Snipp developed the entire program end to end including microsite development, receipt validation, rewards store so consumers could select their bowl(s) of choice, and detailed reporting to provide insight into Kellogg’s shoppers behaviour.

      Snipp Solutions : Snipp Contests & Promotions, Receipt Processing

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