GWP Program to Drive Summer Sales and Collect Data for WK Kellogg Co Cereals

Kelloggs CA - P2 - Beach Towel Gift With Purchase_

Kellogg’s wanted to reward consumers and drive basket increase by incentivizing consumers with Kellogg’s branded towels.

Snipp developed a purchase-based program where consumers who purchased 2 specially marked boxes of Kellogg’s cereal products in a single transaction could upload their receipt at Eng: https://www.FreeBeachTowel.ca and French: https://www.ServietteDePlageGratuite.ca to choose from one of three each towels. Snipp developed the entire program end to end including microsite development, receipt validation, rewards store so consumers could select their towel(s) of choice, and detailed reporting to provide insight into Kellogg’s shoppers behavior.

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GWP Program to Drive Summer Sales and Collect Data for WK Kellogg Co Cereals

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