GWP Program to Drive Trial and Engagement for Danone Silk

Danone CA - Program 5 - Plant Based Promotion web

Danone is looking to drive trial and engagement for their plant-based porfolio of products and encourage consumers to be a "Plantbassador". They wanted to create a program to encourage people to share their love for the products as well as keep them engaged across multiple purchase trips.

Snipp developed an exciting program where consumers who purchased any Silk Plant Based Milk could go to the program microsite English: https://www.discoversilk.ca/French: https://decouvrezsilk.ca/ to register and upload a photo of their receipt to get a FREE Silk product coupon. In addition, consumers could also enter in a friends email to send them a FREE coupon as well to become a "Plantbassador". 4 weeks after the campaign ends, Snipp will be retargeting consumers with a coupon to re-engage them.

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GWP Program to Drive Trial and Engagement for Danone Silk

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