GWP + Sweeps Program to Drive Sales and Engagement for Conagra Orville & POGO

Conagra Orville Pogo CA Nintendo Sweepstakes

 

Conagra wanted to create a purchase-based contest for Orville & POGO leveraging their Nintendo partnership to drive sales and engagement.

Snipp developed a purchase-based GWP + sweepstakes contest where consumers who had a valid UPC code could go to the program microsite https://www.orvillepogo.ca/  enter their code and register to get a code for currency to the Nintendo Store, as well as entry into a weekly sweepstakes draw for a chance to win one of 75 Nintendo prize packs. Each prize pack consists of a Nintendo Switch, 1 downloadable Nintendo game and 1-year’s supply Orville microwave popcorn in the form of 52 FREE product coupons. There are 15 weekly draws. Snipp managed all backend components of the program including technology, contest administration, prize fulfillment, reporting, and customer service.

Snipp Solutions: Contests & Promotions, Receipt Processing, Sweepstakes Management