GWP & Sweepstake Program to Drive Sales and Leverage Partnerships for Hershey Jolly Ranchers and Twizzlers

Twizzlers Jolly Ranchers Cineplex GWP Sweepstakes web

Hershey was looking to drive sales of their Jolly Rancher and Twizzlers line of products at retail and promote their partnership with Cineplex! They wanted to reward consumers and incentivize them to go back into theaters in a post pandemic world.

Snipp developed a gift with purchase program with a sweepstakes overlay where consumers who purchase 3 Twizzlers or Jolly Rancher products (or 1 product at Amazon.ca) can upload their receipt at https://www.hersheysweetescape.com/ to get a choice between a free physical or free digital movie ticket, as well as entry into the sweepstakes to win free movies for a year for 2!

Snipp managed the entire digital experience and sweepstakes administration

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