Incentivize Product Specific Sales and Leverage association of Kellogg’s with Despicable Me 3

Kelloggs wanted to encourage KFR members to purchase more Morning Foods and Snacks products,Drive non-KFR loyalty members to sign up and leverage the association with the movie Despicable Me 3.

Snipp set up a program on the SnippCheck platform where members of the KFR program who bought any combination of six participating Kellogg’s products could send in their receipt via email to Movie@KFR.com, Money4Movie@kfr.com or web upload at the KFR site to earn up to 3 movie tickets via a Fandango promo code. Existing KFR members can earn 2x the points! An API integration between KFR and the SnippCheck Receipt Processing Platform is set up to process and validate receipts.

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Incentivize Product Specific Sales and Leverage association of Kellogg’s with Despicable Me 3

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