Incentivizing Sales, frequency and basket Size for Danone

Danone Crave and Save Publix Gift card web

In addition to incentivizing consumers to increase their frequency and basket ring per purchase, Danone wanted to drive sales of their entire portfolio of products at Publix and bring value to the retailer to secure incremental display and awareness drivers in store.

Snipp developed a digital punch card offer where consumers who purchase $20 of Danone products in a single or multiple trips could submit their recipet by texting in the keyword CRAVE or direct upload at www.danonecraveandsave.com to earn a $5 Publix Gift Card. All receipts submitted also gives the consumer an entry into a sweepstakes. Consumers could track their progress towards their next reward on the site.

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Incentivizing Sales, frequency and basket Size for Danone

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