Incentivizing Sales of Wrigley Gum through a Sweepstakes Promotion

Wrigley wanted to incentivize purchase of Wrigley Gum with a sweepstakes promotion.

Consumers who purchase qualifying products at any retailer during the 'Gum for Life' promotion can and send in their receipt via email at redeem@gumforlife.com to get entered into the sweepstakes for a chance to win a Grand Prize of $15,000.

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