Instant Win Program to Drive First Party Data Acquisition for Kellogg's Pop-Tarts

Kellogg’s Pop-Tarts wanted to drive engagement and acquisition of first party data.

Snipp created an engaging registration based instant win program where consumers could simply register online at https://www.poptartsgaming.com/Register to access a spin-the-wheel game for a chance to win one of four prizes, in real-time. Snipp helped Kellogg’s collect data for re-targeting purposes. Rewards include a free box of Pop Tarts, a $15 Twitch Gift Card, a $5 Xbox Gift Card and a grand prize of a $3000 gaming package.

Snipp Solutions: Snipp Contests & Promotions

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Instant Win Program to Drive First Party Data Acquisition for Kellogg's Pop-Tarts

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