Instant Win Program to Drive Sports Engagement and Sales Leveraging NFL partnership for Snickers

The Mars Agency Snickers NFL Instant Win

 

SNICKERS wanted to leverage their partnership with an NFL player to drive sales and engagement at Circle K during the first half of the football season.

Snipp developed a register to enter instant win campaign where consumers could visit the program microsite https://snickersfootball24.com and register for a chance to instantly win 1 of 195 prizes including Fanatics Gift Cards, VISA Gift Cards, Gift Cards to Purchase a Gaming and Madden Bundle, and 5 Winners of an autographed jersey and football of the sponsored player DJ Moore.

Snipp managed all backend aspects of the program including microsite development and entry collection. game of chance administration,  reporting, customer service, and prize procurement & fulfillment.

Snipp Solutions: Contests & Promotions