Instant Win + Sweeps Program to Drive Sports Engagement for Abbott Ensure

Abbott Ensure Real Madrid Partnership 2024

 

Abbott wanted to drive brand awareness and engagement  (leveraging their sports partnership with the Real Madrid soccer/football team)  with their protein packed product - Ensure, leading to sales and CRM sign ups for database growth.

Ensure wanted to build on their successful campaign with Snipp and Real Madrid from 2023 with  an instant win program with sweepstakes overlay. Snipp built a program where consumers could register at https://www.ensuremaxsweeps.com/ to win daily instant win prizes including Real Madrid jerseys, headphones, Ensure products and more. At the end of the program, 2 lucky participants will be awarded a dual grand prize - a $10k check and a $10k trip to Spain for a Real Madrid experience.

Snipp Solutions: Contests & Promotions, Sweepstakes Management