Instant Win + Sweepstakes Program Leveraging NHL Partnership to Drive Engagement and Sales for Danone Oikos

Danone Canada wanted to drive deeper engagement and excitement by refreshing their annual Oikos "Snack to Win" campaign, leveraging their NHL partnership and including an instant win element

The Oikos "Snack to Win" campaign is one of Danone Canada's largest campaigns that they run every year and Snipp has been running since 2020. Leveraging Snipp's receipt processing platform and sweepstakes management capabilities, Danone Canada launched a nationwide purchase-based, instant-win sweepstakes. Consumers who purchase any qualifying Danone product could submit their receipt at En: https://www.snacktowin.ca/, Fr: https://www.lacollationgagnante.ca/ for a chance to win instant prizes like Sport Check gift cards and Danone Coupons. Each valid entry also qualified for the grand prize draw consisting of over $25,000 in total prizes, including a trip for two to the 2025 Stanley Cup Finals. Snipp managed all backend aspects of the campaign including platform development, receipt validation, instant win logic, sweepstakes admin, and prize procurement and fulfillment.

Snipp Solutions: Snipp Contests & Promotions, Receipt Processing, Sweepstakes Management

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Instant Win + Sweepstakes Program Leveraging NHL Partnership to Drive Engagement and Sales for Danone Oikos

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