Instant-Win + Sweepstakes Program to Drive Sales and Engagement for Nestle Nescafe

Nestle Nescafe was looking to repeat their successful ‘Get Rich Quick’ campaign of 2022 and reward consumers with even more prizes than before!

Snipp developed a bilingual instant win program with a sweepstakes overlay in English and French. Consumers who purchased qualifying Nescafe products could upload their receipt online at https://www.madewithnestle.ca/ to instantly win a daily prize of $500 pre-paid digital card, as well as an entry into the sweepstakes. For non-purchased based entries, consumers could visit https://nescafeAMOE and submit a 150-word essay on “Why you love Nescafe” and answer a mathematical skill-testing question.

Snipp managed all aspects of the program including the microsite, instant win game development, sweepstakes management, receipt validation and rewards procurement & fulfillment. Snipp also added a status tracker on the site to showcase how much money has been won to date!

Sweeps rewards included a grand prize of $10,000 physical check each month.

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Instant-Win + Sweepstakes Program to Drive Sales and Engagement for Nestle Nescafe

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