Instant Win + UGC Sweepstakes Program to Drive Conversion for Abbott Nutrition Ensure

Abbott Ensure wanted to drive conversion of their Max Protein SKUs by leveraging their partnership with Real Madrid.

Snipp developed a register to enter instant win program, where consumers could register to win daily prizes. The registration automatically entered them into a sweepstakes. Consumers could also earn additional sweeps entries by returning daily and by submitting UGC - a photograph and testimonial of how their day is Powered by Protein with their favorite Ensure Max Protein shake and/or showing their love for Real Madrid on the Snipp built microsite https://ensuremaxchallenge.com/. After the UGC submissions were reviewed and approved, they were added to a gallery. Snipp managed all aspects of the sweepstakes.

Rewards Included: Daily instantly win prizes including wireless headphones, portable speakers, Real Madrid jerseys, Ensure Max Protein shakes, and more! Two grand prize winners won a $10,000 check and a trip to Spain.

Snipp Solutions: Snipp Contests & Promotions, Transaction Processing

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Instant Win + UGC Sweepstakes Program to Drive Conversion for Abbott Nutrition Ensure

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