Leveraging movie sponsorship to drive loyalty acquisition for Kellogg’s

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Kellogg’s wanted to incentivize sales of their cereals and drive acquisition for their loyalty program, leveraging their sponsorship of the Disney movie, Moana.

A movie concession offer where consumers (KFR users) purchase qualifying products and submit their receipt by texting in the keyword CEREAL to 811811, via email to cereal@kfr.com or web upload at http://kfr.com/concessioncash to redeem a $5 Movie Concession Cash Certificate. If the participant is a KFR member, they are automatically submitted for additional KFR points.

The promotion is being promoted on 38 million boxes of cereal

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Leveraging movie sponsorship to drive loyalty acquisition for Kellogg’s

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