Maybelline & Garnier 'Fashion Rocks' activate consumers at key retailer account RiteAid

As part of its Fashion Rocks Concert sponsorship, Maybelline and Garnier looked for ways to activate consumers at key retailer account by offering specific promotions.

With SnippCheck, Maybelline and Garnier were able to run a retailer specific promotion with RiteAid and gain equity and additional consumer insight. Consumers purchase $15 of Maybelline or Garnier products in a single transaction to receive a free song download. They simply text in their purchase receipt to SnippCheck to participate.

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Maybelline & Garnier 'Fashion Rocks' activate consumers at key retailer account RiteAid

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