Driving Engagement and Loyalty for Scientific Games

Snipp Creates Customized QR Code for ESPN Body Issue

Oreo uses Image Recognition to create custom tags from Oreo packaging

Campaign 1:
Fans could snipp to receive a Hooded Menace video

Campaign 2:
Fans would receive back a special Valentine's Day message from Oreos

Original Packaging
(image that was stored in the database)

"Real life" snapped photo
(in an unnamed supermarket)

Try it for yourself!

Take a photo of the front of any new Oreos package and MMS the photo and the keyword "SNAPP" to 74677 for a special Valentine's day message from Oreo - or just take a photo of the image on this page to try it out! (ATT, Sprint, Verizon only)
Alternately, text in the UPC code off the back of the packaging to 76477

Campaign Overview:

Using image recognition technology, Oreos fans could take photos of specific Oreos cookie packages and MMS them in to receive back content, coupons etc (for ATT, Sprint, Verizon customers)
Users could also text in the UPC code on the back of Oreos packaging to receive the content (for all carriers)
Campaigns were promoted on Oreos Facebook page

oreo_logo