Sweepstakes Program Acquire New Customers and Drive Sales for Nestle Purina

Nestle Purina wanted to acquire and maintain pet households along with capturing first-party data to include them in their eCRM programs. Purina also aimed to generate enthusiasm and raise awareness about their Puppy and Kitten portfolio, drive sales and educate consumers.

Snipp created a Sweepstakes program where consumers who make qualifying purchases can register via mail or online - purinaforlife.com and upload a picture of their receipt. Each valid product purchased will earn them one entry into both the weekly and grand prize sweepstakes. Valid purchases receive pet care tips or product recommendations tailored to their pet and age, encouraging more registrations. Consumers can also share the promotion with their friends on social media. Prizes include weekly prizes and a grand prize of “Purina For Life” check. Purina is promoting this program via paid and owned media

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Sweepstakes Program Acquire New Customers and Drive Sales for Nestle Purina

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