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      Sweepstakes Program for Suntory to Drive Awareness of -196 Vodka Seltzer

      196 Vodka Seltzer Freeze Crush Summer Sweepstakes 2025

       

      Beam Suntory wanted to drive awareness in the U.S. for their “-196 Vodka Seltzer” by launching a consumer promotion to introduce the product and engage new consumers.

      Snipp launched a low-barrier sweepstakes for Beam Suntory to drive awareness for Japan’s #1 seltzer -196 in the U.S. Consumers could simply scan a QR code or visit the age-gated website https://www.minus196sweeps.com to register and receive an entry to the sweepstakes—limited to one entry per person. The program offered a grand prize of a trip to Japan and regional Japanese-themed prizes.

      Snipp Solutions: Sweepstakes Management

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