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      Sweepstakes Program to Drive Awareness and Engagement for Beam - Laphroaig Scotch whisky

      Beam Friend of Laphroaig 30th Anniversary Sweepstakes 2024

       

      Jim Beam sought to drive consumer engagement and awareness in the US of its renowned Scottish distillery famous for producing distinctive single malt Scotch whiskey,  Laphroaig. Additionally they wanted to create enlightening experiences to celebrate the 30th anniversary of Friends of Laphroaig, the distillery’s loyalty program and encourage sign-ups.

      Snipp created a register to enter sweepstakes program where consumers could simply register online at https://friendsoflaphroaigsweeps.com/ to enter for a chance to win. Snipp built a microsite that was age and state gated. Snipp also managed the winner outreach and verification process. Reward: A once in a lifetime opportunity to visit the distillery in Scotland.

      Snipp Solutions: Sweepstakes Management  

       

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