Sweepstakes Program to Drive Back to School Sales for Conagra

Conagra Brands and The Mars Agency wanted to create an engaging national digital promotion in Canada during the Back-to-School timeframe with key objectives to drive awareness, sales, engagement, and secure additional retail display while encouraging parents and kids to pack lunches together.

Snipp created a bilingual website in English and French where consumers could purchase any participating product and upload a photo of their receipt online at https://www.backtoschoolcontest.com/ to get an entry into the back-to-school themed sweepstakes.

Snipp randomly selected one winner weekly, to receive a prize of a $100 Digital VISA Prepaid Card. At the end of the campaign, Snipp randomly selected one winner who received a $4,000 Digital VISA Prepaid Card. The school of the winner's choice also received a $1,000 check to help with supplies.

Snipp Solutions: Contests & Promotions, Receipt Processing

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Sweepstakes Program to Drive Back to School Sales for Conagra

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