Sweepstakes Program to Drive NFL Engagement for Jim Beam

Jim Beam wanted to drive consumer engagement leveraging their NFL sports partnerships (Kansas City Chiefs and Dallas Cowboys) and wanted to reward their consumers with an engaging promotion.

Snipp created a register to enter sweepstakes program where consumers from specific states could register online to enter for a chance to win KC Chiefs http://jimbeamchiefssweeps.com/ (Nebraska, Kansas, Missouri) and Dallas Cowboy https://jimbeamcowboyssweeps.com/ (Oklahoma, Texas) football game tickets. Snipp built a microsite that was age and state gated. Snipp also managed the winner outreach and verification process.

Snipp Solutions: Sweepstakes Management

Sweepstakes Program to Drive NFL Engagement for Jim Beam

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