Sweepstakes Program to Drive Product Awareness and Trial for GSK Voltaren and Excedrin

GSK Advil and Pain Scale Sweeps 2 web

GlaxoSmithKline Consumer Healthcare (GSK) wanted to drive awareness and trial of their Voltaren and Excedrin pain relief products as well as leverage a partnership with iHeartRadio to award tickets and a trip to a popular music event.

Partnering with Snipp was an easy way to bring the program to life quickly, leveraging Snipp’s turnkey promotion platform to activate and convert consumers both in-store and online. Using Snipp’s proprietary receipt validation technology, participants were able to earn a Sweeps entry with every purchase from the Voltaren or Excedrin suite of products. Consumers could simly submit their receipt by texting the keyword PAIN RELIEF to 811811, email to submit@painreliefsweeps.com or online. Snipp also provided marketing opt-in for each brand as well as full Sweepstakes administrative services.

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Sweepstakes Program to Drive Product Awareness and Trial for GSK Voltaren and Excedrin

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