Sweepstakes Program to Drive Retail Specific (Loblaws) Sales and Engagement for Kraft Heinz

KHC Loblaws 15 Million PC Points Summer Sweeps web-1

Kraft Heinz Canada and their agency partner LPI Group wanted to run an exciting sweepstakes with its retail partner Loblaws that would drive incremental spend in a single transaction.

Snipp created a bilingual purchase-based sweepstakes program where shoppers could upload a receipt from the purchase of $15 of participating products from any Loblaws or affiliate banner store at https://www.kraftsummer.ca/ to get an entry into the Sweepstakes. One lucky shopper won the Grand Prize of 15 million PC Optimum Points, worth $15,000. Every month Snipp performed a random sweepstakes draw to award 6 shoppers with a Weber BBQ. Snipp also sent out retargeted emails to opted in shoppers throughout the promotion, directing them to a Recipe Page to showcase content for the brand and to drive re-engagement.

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Sweepstakes Program to Drive Retail Specific (Loblaws) Sales and Engagement for Kraft Heinz

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